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Marketing Excellence: Developing Strategic Marketing Skills With Advanced Marketing Simulations
Acquiring, developing and retaining marketing talent is a big challenge for many companies.
Being able to develop and apply strategic thinking while developing market-focused strategies is even more important in today’s fast-paced environment.
In this webinar, you will:
- Discover the key principles of developing marketing excellence within an organization.
- Learn how to leverage advanced marketing simulations to accelerate strategic marketing skills.
- See how Dell is using this approach on a global scale as part of its Marketing Excellence initiative.
This webinar is presented by StratX, a global executive development firm, in partnership with Dell.
Director, Marketing Talent and Capabilities
Brennan Dell directs marketing training efforts for Dell Inc. and has held several leadership positions in Dell’s online and IT organizations. His prior experience includes senior product and program management roles for Publicis Worldwide, Travelocity/Sabre and other Internet technology companies.
Sebastien Lamiaux is a director at StratX International and has been a key player in large-scale corporate transformation projects, helping clients achieve greater market focus and develop their marketing capabilities. He has expertise in several industry sectors and is also involved in developing and implementing e-learning platforms for different clients. He has worked with clients and delivered programs in North America, Europe, the Middle East, Latin America, Asia and North Africa in English, French and Spanish.
Partner, Managing Director
Philippe Latapie is partner and managing director at StratX International, where he focuses on helping major corporations drive top-line growth by building a strong culture of customer focus and commercial and innovation excellence. Major projects have included the development and deployment of new growth simulations reflecting client issues, processes and strategic priorities. Throughout his career, Latapie has gained consulting experience in the pharmaceutical and health care sectors, as well as in the B2B, high technology and consumer goods sectors.